Our first case study
How we built this website.
We don't have client case studies yet, so here's the next best thing: the exact process behind our own site, start to finish.
The process
- 01
Brief and plan
We wrote a one-page brief: positioning, audience, pages, quality bar. An AI agent turned it into a folder structure, sitemap and draft homepage copy, which we reviewed and approved before any code was written.
- 02
Brand from existing assets
We kept the existing StratM wordmark, traced it into a sharp vector logo, and built a palette from the brand's charcoal and grey, with one saffron accent.
- 03
Build, page by page
The AI agent built each page and checked that the build was error-free after every step. All text lives in one file, so it can be edited without touching code.
- 04
Test like a visitor
Every page was checked on a 360px phone screen, in light and dark mode, with keyboard navigation and form validation tested end to end.
- 05
Measure
We ran Google Lighthouse on every page and fixed what held scores back before launch.
The scores
Google Lighthouse, measured on the production build before launch. We'll update these with live-site numbers.
- Performance (mobile)
- 96–99
- Performance (desktop)
- 100
- Accessibility
- 100
- Best practices
- 100
- SEO
- 100
What happens next
An AI agent now checks this site every day for SEO, AI search visibility and technical health. It proposes improvements; a person approves each one. We'll publish what changes and what it moves.
Want this for your business?
We build brand and web presence the same way for clients: fast, measurable and ready for AI search.